Success doesn't have to be frustrating


Does this sound like YOU?

  • You know that you're an expert, but you can't seem to position yourself so that clients want to buy ...
  • You're busy but your bank account doesn't reflect that...
  • You feel like there has to be a better way than cold calls, spammy emails, and pushy sales to attract your perfect client...
  • You aren't afraid of hard work, but you hate the amount of time you've wasted finding or changing direction...
  • You're looking for a fool-proof and fast way to position yourself as a highly sought-after premium-priced expert so you can make more money rocking stages, coaching clients, and delivering your high-profit expertise.

Then you're in the right place!

Hi! My name is Dawnna St Louis and I am the catalyst of Biz-On-Fire. Even though my journey started as a homeless teen, I figured out a way to build a $250M tech consultancy and several other businesses - including my work as an International Keynote Speaker.

I don't do what everyone else does, that's why I get the results that everyone else can't. And now, so will you!

Keep reading and get ready to step into Your High-Profit Zone.

Create the Life and Business That Excites You


Don't just say that you want to be an entrepreneur; create a Goal Getting Action Plan to get there!

In this 3 day power-packed program you'll discover how to quickly way to position yourself as a premium-priced sought-after expert so you can make money rocking stages, coaching clients, and delivering your high-profit expertise.


The Million$$Mansion Retreat Gets Your On Your Way FAST:



When you are really good at so many things it can be difficult to pinpoint the golden needle in the haystack. Dawnna will personally work with you to define what you do best and then help you position your expertise.
You will:

  • Build a loyal tribe with a well-crafted credibility statement that clearly defines your expertise
  • Brand yourself from your website to your business cards as the go-to expert that your target market clamors to work with
  • Craft repeatable messages that resonate with your tribe from your keynote to your website to your video marketing


Instead of you chasing the dollar, its time for the dollar to chase you. Lure your perfect client with tribe building, attraction marketing, and exclusive experiences. You will:

  • Nurture and grow your tribe into advocates who rave about your services and drive lucrative prospects your direction
  • Transform tribe-member challenges into valuable business opportunities following our 4-step Perfect Prospect Pipeline Filler
  • Eliminate time-wasters and increase conversion rates with our prospect-to-client-conversion path


Now that you've attracted your perfect client you want to close the deal. But no one wants that icky feeling that sometimes goes along with selling. Don't worry. We gotcha covered. You will:

  • Instantly drive higher revenues with your Basic, Signature, and Premium Offers
  • Increase revenues with the secret sweet spot up-sell agreement that does it for you
  • Drive premium revenues with training, coaching, and other value-add exclusive experiences


Just because the retreat is over, doesn't mean we we leave you hanging. I don't know about you, but if I have a plan of action I can make magic happen. We turn you into the lead magician. You will:

  • Craft a 90-Day Gettin' It Done Kickstart Plan to moves you full steam ahead
  • Stay at top-of-mind with our super simple 3-A-Day Attraction Marketing Roadmap
  • Drive more business faster with our Daily 6ix of lucrative business building activities


Complacency is the killer of entrepreneurial dreams. Our Goal Getting Action Plan kills complacency, simplifies your day, and helps you measure your actions so you can pivot and improve when market trends change. You will:

  • Connect with a Mastermind Group that drives you forward faster and eradicates obstacles
  • Refine future revenue streams that are lucrative, low cost, and require little assistance from you
  • Achieve consistent growth with Key Performance Indicators so that you know what to stop, start, and keep doing

Make a Bold Move. Experience the Difference.



I don't just do these retreats in a mansion because... well, it's cool to do a retreat in a mansion. There is really a method to this madness.

Your mindset is the number one tool in your business building arsenal. You will immerse yourself in your multimillion dollar future from the moment you arrive. Experience the lifestyle you deserve while building the business that will get you there.

Yeah - that really is a picture of the actual mansion that you'll stay in.



We don't overwhelm to upsell. You're not attending one of those cattle call conferences where they waterboard you with information that you never use once you get home.

Along with up to 24 other entrepreneurs, you will roll up your sleeves, take instant action, and move forward faster. The day is broken up into 60 minute blocks of learning, building, and validating.  After about 6 hours of hitting it hard, you get the space you need to solidify, decompress, or just relax.



Sometimes you just need alone time.  Each Master Suite gives you the privacy that you need when you need it.

And when you're ready to connect with a group or have an intimate conversation, there is plenty of space to to stretch out, relax, work-out, or play.

The value of continuous learning in this relaxed but highly focused environment can't be stressed enough.  That is where a lot of the magic happens.



All work and no play means that you miss out on the fun! And there is plenty of playtime.

It is not uncommon to find people playing billiards or jumping in the pool at midnight or laughing the night away over a game of Card Against Humanity.  

If you are too stuffy or don't like fun or find it completely unprofessional that the person sitting next to you on the couch has on pajama pants and fuzzy slippers, then this aint' the retreat for you.



There is nothing better than meeting like-minded brilliant people who are on the same journey as you.

Some of our retreat participants have become business partners, gotten married, and have even become coaches for Biz-On-Fire.

What kind of connections will you make?

Immerse Yourself in the Million$$Mansion Experience


Be prepared to indulge in luxury. This villa has a spacious and open floor plan with multiple gathering areas. The family room features views of the pool area, comfortable seating, and fireplace for all to enjoy. The fully-equipped kitchen comes with stainless steel appliances and two elegant dining tables, a kitchen nook, and wet bar. Adjacent to the kitchen, there is a second family room with a SMART TV and access through sliding doors to the summer kitchen.


Soak up the Florida sun in the south facing the home features a large private pool with a waterfall and grotto, spillover spa, and grand patio area. Lounge under the covered lanai in the gathering area with  fireplace, and SMART TV. The entire rear of the villa is wrapped by an amazing balcony accessible from both the house and pool area.


On the ground floor, you will find three master suite with king size beds, en-suite bathroom, and SMART TV. There is another three bedrooms with en-suite bathrooms and SMART TV in each.  Don't stop there.  Head up to the third floor for 3 more master suites, living room area, and balcony. The house features gaming areas where you can find an air hockey table, foosball table, billiard table and SMART TV. This room also allows you to continue your daily workout routine with a treadmill, elliptical, bicycle machines.


On the second floor where you be greeted by the large loft area. Anyone can enjoy this area with a pool table and poker table. There is also another gathering area with leather sofa seating, SMART TV, game consoles, and wet bar with fridge. You can also find three more bedrooms. There are three master suites with king size beds, en-suite bathrooms, and access to the balcony.


There is a massive theater room with wet bar. The theater room features a 106-inch projection screen, Apple TV, recliner seat for 13, and additional seating for 4.

The Resort property boasts 8 Community Pools, 6 Resort Dining Options, Fitness Center, Volleyball Courts, Bicycle Rentals & Walking Trails, and Resort Boutique Spa.

Your Invitation to Success Starts Here

Day One

Position Your High-Value Expertise

Who are you?  What do you do best? And how do you deliver it?

Day one is all about stepping into your Zone of Genius.

You will craft a powerful value proposition, positioning statement, and differentiator that resonates with your tribe and  positions you as the go-to expert that your target market clamors to work with. Then you will design of an exclusive experience, based on your value proposition, that drives significant customer loyalty and sets you apart from your competitors!

Day Two

The Offer Your Clients Can't Resist

Who wants your expertise? What excites them about your results?

Day two is a blend of your ideal client and an offer that excites them.

Develop an action plan following our 4-step Perfect Prospect Pipeline Strategy to fill in your calendar with your ideal clients quickly. You'll nurture and grow your tribe of advocates by following our easy-to-execute marketing activity calendar. Finally, craft your irresistible Basic, Signature, and Premium Offers that instantly up-sell prospects and drive up revenues.

Day Three

Goal Getting, Masterminds & More

What are you going to do next?  Who will keep you accountable?

Day three is where your action plan meets accountability.

Your goal setting and goal getting calendar will help you get real results fast. You will fill your calendar with business building activities that drive more business faster. We will connect you with a mastermind group that drives you forward, crushes obstacles, and keeps you in your Perfect Profit Zone. You've made them investment; now let's get those returns.

Don't forget the Bonus Stuff!

You’ll Receive The 6ix Kick Ass Strategies of the Million Dollar Entrepreneur…

and ...

the 6ix Business Building Bundles to Keep You on Track for Success:


Bonus #1: Our Daily 6ix Workbook!

Starting a business is just... well... the start. Now you want to make sure that it grows strong enough to support your lifestyle. The Daily 6ix is an entrepreneur's guide to meaningful and easy business development in only 2.5 hours per day. Close more deals faster and business a business that works for you with The Daily 6ix

Screen Shot 2018-05-22 at 1.50.36 PM

Bonus #2: Our Weekly Six Accountability and Mastermind Group!

It's tough to bounce ideas off of your colleague in the next cubicle when you don't have a cubicle or a colleague. We created the best of both worlds with the Weekly 6ix Accountability and Mastermind Group. You will have a set of colleagues that care about your business and help you stay on track with goals and the implementation of new ideas.

Screen Shot 2018-05-22 at 1.55.04 PM

Bonus #3: Our Kick-Ass Copy System - Create Copy that Compels and Converts

Do you pine over every word and every paragraph that you write? Do you feel like you are too wordy or your words don't sound like you? Then the Kick-Ass Copy System will give you the skills you need to create the kind of copy that compels your readers to read more and converts browsers into buyers.


Bonus #4: Our “Sales and Objection” Bundle

An objection let's you know that your customer is interested; that they want to know a little more about your offering to ensure that its right for them. Most people head for the hills when they hear an objection rather than recognizing that this is a buying signal. Our sales and objection bundle takes you from novice to sales pro with easy-to-use tactics from a 30+ year sales pro.


Bonus #5: Our Irresistible Social Media Marketing Pack

Knowing what to post, when to post, and where to post in a social media environment can be the difference between attracting customers and sending them running. Our Social Media Planning Calendar empowers you to deliver the perfect blend of social media personal and expertise posts so that you don't sound "too salesy"; this means you attract customers who want to do business with you.


Bonus #6: Craveable Keynote System that Drives 3-4 Quality Referrals Per SPEECH!

This is the number one way to drive more revenue to your bottom line.  Speeches are a powerful marketing tool; why not leverage them to increase revenue without selling from the platform.

Dawnna gives you an easy-to-follow roadmap to hone in on your expertise and target market; and a system for reaching and connecting with decision makers so you get the business YOU want.
Liz Wainger
Liz Wainger
CEO - Wainger Group

Let’s take a moment to review what you’re receiving in this course…

  • 3 days and 3 nights of Semi-Private Coaching VALUE: $3500 USD
  • Forever access to the Kick-Ass Copy online program. VALUE: $1000 USD
  • Our 6ix Kick-Ass Strategies of the Million Dollar Entrepreneur PLUS 6ix COMPLETE business bundles that will keep you on track for continued success. VALUE: $1500 USD
  • Access to our hand-selected Mastermind Group for ongoing support. VALUE: $2400 USD
  • Money making system to create Keynotes the Drive More Revenue Fast! VALUE: $1250 USD

You can get all of that for just $9650!

Normally $4500
Now yours for only $3150 until October 31st

*4 Payments of $787.50
including the
All Inclusive Million$$Mansion Experience

Dawnna, I’ve got questions…

Who exactly is this course for? Newbies?

This course is specifically for experts, business owners, and entrepreneurs, like you, who want to step things up in their business... they want to step into their Perfect Profit Zone.

If you have an area of expertise and you have reached some level of success, but haven't quite reached the point where everything is flowing then this retreat is perfect for you. It is where your purpose, passion, and prosperity meet; where you get clarity on your direction; and where you connect with like-minded individuals who are ready for something more.

If you are an action-taking individual with positive energy then you have found your home - now it is time to step into your Perfect Profit Zone.

I don't plan on starting my business for at least year. Can't I wait until then?

Absolutely NOT! You have the gift of time on your side; don't squander it.

Start with your Perfect Profit Zone and then keep moving forward.  You can build a complete launch strategy that will guarantee you will make the kind of money you need to sustain your current lifestyle and so much more. In addition, you will give yourself enough time to work through the course and be able to learn and apply the concepts – plus have the time to do your research without feeling rushed.

Are the houses always the same? Do I have to share a room? Do I have to stay in the house? What do I wear everyday?
We use two different Mansions in Orlando.  The ones shown on this page is the mansion that you will be staying in. Your room is the room that you pick when you reserve your space.  If you choose to share your room, then you are sharing it with someone that you bring. You don't have to stay in the house.  Some people stay in a hotel because they're family is taking advantage of the fact that we are in Orlando. The attire is simple - whatever you're comfortable in.  Flip flops, short, pajama pants, fuzzy slippers, t-shirts, etc.  There is a pool and gym so swim and workout wear will be needed for those activities (if you want).  We head out to dinner in the evening, but it is pretty casual.
It's just me. Can I build a business all on my own?

Yes you can, I’ve done it for years! However – once you learn the system I do recommend you eventually get help with the areas you truly do not enjoy doing or that you feel are not your genius. We do address this issue in the course.

Where is the venue?

The Mansions are about 40 minutes from the Orlando Airport (MCO).  The address is given 2 weeks before the event start date.

Can men attend?

Of course.  There is usually a nice blend of men to women; almost 50/50.

How do I reserve my spot?

Watch the video below

After the first day my frustrations with my business disappeared - I finally knew my Zone of Genius. At the end of 3 days, I had a go forward strategy. Within 30 days I had a funnel filled with my perfect clients. Within 4 months I was earning 5-figures/months. I had stepped, almost effortlessly, into my Perfect Profit Zone. That was 2 years ago. Today 6-figure months are the norm and it all started with Dawnna's retreats.
Ray Bastion
Ray Bastion
Investor's Wise Guy

Hi! I'm Dawnna St Louis - and I am hooked on your success.

It all started back in 1996, when my soon-to-be business partner, Jay Allen, and I had to work on his college thesis - prove that all business has the same strand of DNA. We were basically doing a genome project from businesses.

Fortunately, I loved a challenge. It took more time than we expected to map out this strand of DNA. We would test it against small businesses and it worked, but then failed against big businesses. We'd change it up and test it against big business; It worked but then failed for non-profits. This went on for over a year when we finally struck gold... a mapping that worked for every business that we put through the system. What was even better was that it was simple, repeatable, and would even show us why businesses succeeded and why they failed. We called it the Business DNA Blueprint - BDNAB (we code named it BoyBand.)

Now we had to really test it. So - we decided to start a "temporary business" using only the elements from the BoyBand. We created a methodology that mapped to each genome of BoyBand's DNA. We decided our focus would be business intelligence since we both currently worked in that field. And our expertise would be the ability to predict the future of business using this intelligence. We mapped out the other 10 elements and went to work. Within 3 months we had inked a $4M contract with a large tech company. 12 years later our "temporary business" was worth $250M and we were ready to retire. Jay Allen and I decided to go back to school and finish our degrees.

During graduation, I had to give a speech about stepping into life. I spoke about living as a homeless teenager; lessons from my grandmother that impacted my mindset; and of course the BoyBand project. It wasn't until that moment that I realized how far I had come. I also realized that while people gave me the opportunity, I had to be willing to step up and take the opportunity... no excuses. My grandmother had a 4th grade education and ran her own business. I was homeless and yet, I ran my own business. The people in that auditorium all had higher education degrees and they would soon be experts in their field - but would they have what it takes to run their own business.

It was more than the BoyBand mapping... I realized it in that moment - there is also a mindset that entrepreneurs have that many people don't. That moment on the podium literally changed my life. I wanted to work with people with the mindset of an entrepreneur and the expertise to match to build businesses that would support the life the wanted to live.

So I started Biz-On-Fire and failed. You might be wondering how could someone with the DNA to business fail at business?
Simple - while I had the steps... I didn't have the mindset. I didn't see the value in what I offered and therefore offered it for too little, gave too much away, and resented feeling like I was being taken advantage of.

At one point I thought, “Maybe this just isn’t for me? Maybe I’m not a good marketer? Maybe I don’t have enough time? Maybe I’m just not enough.”

But I was deeply passionate about people's success and never gave up and so I learned the hard way. I systematically broke down exactly what was worth investing time in and where to focus. I worked out who my perfect target market was, why they valued my expertise, what their frustrations were, and who to let in the doors and who to turn away. I also figured out how to do what I love in a way that I love to do it and in a way that my clients love to get it.

As a result, I have coached hundred of new entrepreneurs and business owners who have earned over $750M dollars. T

Now you’re here reading this as an aspiring successful business owner and you know you’re not meant to do work for someone else. You don't want to take a job, you want to create them, and do that successfully... right? And you’re probably very clear on where you are and where you want to be, but you just don’t know the best way to get there.

Well, that’s why we created Biz-On-Fire. It makes the process of building a business so much simpler and easier especially when you know the proper keys to planning, starting, building, and growing a successful business.

In our course, we’ll explain how you can avoid the most common mistakes new business owners make – and this applies to both newbie owners and highly experienced ones – and of course ALL the solutions to fixing these. I hope you join us!



A busy schedule can't stop you from pursuing your dreams. Sharing space and making an investment in yourself is a bold step... but then you are heading towards entrepreneurship which takes that kind of boldness.



While some retreats head to hotels in an effort to get in hundreds of attendees...we don't. We max out at 25 people because your questions deserve an answer. Dawnna and her team are there to respond.



There is nothing more frustrating than when your learning environment is impacted by someone else's zombie apocalypse and crappy day. That is why we create a fun learning environment free of distractions like crying dogs, snoring babies, or pesky zombies.



We know that follow-up on new concepts is critical. That's why we included several bonuses like: Bring a colleague and get 30% off their ticket; masterminds that work; and group calls that eradicate obstacles.