FINALLY! An ALL-IN Jumpstart in 6-Months from Here to $7500/speech at 2-4 speeches per month Nuts, Bolts, and the Other Stuff Turnkey Business for Speaker’s Academy

What is the 6-Month Jumpstart Turnkey Speaker's Business Academy

and why you want to do it with me?



You want small classes of 8 or 10 people. You want to be in a cohort that will keep you on task and hold you accountable for success. You want individualized attention from an expert that has been there, done that, and has the battle scars and experience to show for it. And you want a community that is there to support you along the way, because they need your support too. We have that.



You want to be positioned in the market in a way that attracts buyers who want to buy, can buy, and will buy. You want to know where to find these buyers, how to reach out to them, and how to entice them to work with you. You are tired of the tap dance of proposals. Hope and pray strategies take to long. You want to do what you do best with people who value your expertise.



You want a fantastic and up-to-date website that is easy to manage and captures the eye. And you want to be able to do minor changes (like updating a paragraph or picture) with ease. That is why we added a WORDPRESS class and template to ensure that your website is ready to go when you are ready to launch.



And with the great marketing copy that sounds like you - a voice your buyers recognize and love. You want to readers to be blown away and compelled to pick up the phone. You want simple and practical with punch. That's why we also included a class on how to write kick-ass copy... a skill you will use forever.



And speaking of videos and images for speakers - we thought of that too. You want fantastic photographs shot by a professional photographer. So, we have a two day event for you to deliver your keynote speech for your demo video with great sound and a great audience. We will also grab great candid photos, as well as, professional headshots for your marketing materials.

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You don't want just any marketing kit - you want a marketing kit that knocks their socks off. With a consistent look and feel across mediums - your buyers will have the same experience from website to one sheet to speaker book and beyond. You will create professional grade marketing that everything will think you spent thousands to get.



Nothing says, "I'm a credible professional" like a well written book. Most people find the task daunting and worry that they will never get started or, even worse, they will never finish. Not only will we guide you through each chapter, you will get a Craveable Content Outline to help you pick stories; you will develop interviews for higher levels of credibility and create a through-line that connects your book from beginning to end and keeps your reader engaged.

Group of Hands Holding Speech Bubble with Social Issue Concepts


Fame, influence, or expertise - regardless of what you want to be known for we have a Social Media Strategy to help you reach your goals. Once your strategy is outlined you will develop a calendar of what to post, when to post, where to post, and the type of post that works best for you to reach your goals.

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You're a speaker and you have to deliver an amazing speech with unforgettable content delivered in a fascinating and engaging manner. You will have the keys to speech development, the secrets to driving home a point and how to leverage stories, and how to drive your audience into action. Plus - you will discover the secrets to delivering with authenticity in a way that drives your audience to crave even more.

People Process Tech


From contracts to customer management to CRMs - it is critical that you have a single place to run your whole business. We will show you the tips, tricks, and even give you all the forms and system that we use to run our business. Nothing streamlines your business like good habits and centrally managed system.



You wanted the best entrepreneurial sales training available on the planet, and we have it! When you jumpstart your business, your livelihood depends on your ability to close a deal and collect cash. The creator of the Bentley Sales Method - Mike Bentley - will deliver over a month of sales training including negotiations, sales objections, sales scripts, role plays, trial closes, and bigger dollar deal strategies.






The Luxury Launch Pad is an ALL-INCLUSIVE non-smoking retreat where 10 entrepreneurs put the finishing touches on their businesses. The immaculate location in Orlando Florida delivers over 6K square feet of comfort so that you can connect with others or unwind on your own. Amenities include a pool, hot tub, games, running trails, and plenty of extras to stimulate the mind and body.



Your own private mansion suite, all amenities, activities, and meals are included. All you have to do is show up. During the day the all-suite mansion will be buzzing with up to 9 other entrepreneurs focused on setting goals, fine tuning the remainder of the year, celebrating success and having fun getting there. Our photography and videography crew will capture candid moment for your professionally edited video.



Each King/Queen suite gives you the privacy you need. Whether you want some alone time, need to have a conversation, or just want to focus on homework - you will have the space to stretch out, relax, and feel pampered.



6ix months have flown by and now it is time to launch. Besides validation of all your work before you launch, you will deliver your keynote on stage in front of an audience, have professionally photographed headshots taken, on-camera interviews, and any last minute details completed so you can play and celebrate worry-free.



Whether you want to bowl, get in a game of hoops, go to the gym, or lounge around the pool - you can do your down time your way or engage in fun group activities including the Last Night Launch Party.

Here's what you'll learn...

in the Luxury Launch Pad - the best place to Plan, Build, and Business Launch your business.


FIRST HALF: Expertise, Positioning, Credibility, and Your Unique Methodology:

  • 4x Classes: Besides clearly defining your expertise, you will position yourself in the market, validate your credibility, and outline your methodology which will differentiate you in the market place.
  • Bonus workshop - what is a methodology and how do I create one in order to set myself apart as an expert.
  • Business building Work due in 2 weeks:
    • Expertise definition
    • Positioning defintion
    • Credibility
    • Outline your methodology and the workflow
    • Share your journey (frustrations, fears, wins, 1 major lesson, shout outs, thank yous)

SECOND HALF: Targeting Your Perfect Market

  • 4x Classes: Who is your perfect customer and who is not! Why do they want you and why do you want to work with them. You will define market frustrations, fears, understand why they want you, how to reach them, what attracts them, and how you will attract them.
  • Business building work due in 2 weeks:
    • Target Market Definition
    • Define your first keynote; define your first workshop
    • Define 10 LESSONS your Target Market will discover from you based on your expertise.
    • Name your methodology processes
    • Define 1/3 of the processes of your methodology
    • Share your journey (frustrations, fears, wins, 1 major lesson, shout outs, thank yous)


  • 4x Classes: You want to attract buyers to the most authentic version of yourself.  You will need to market in your authentic voice.  You will discover the quick and easy secrets to writing copy like a pro.
  • Business building work due in 2 weeks:
    • Define 1/3 of the processes of your methodology
    • Write your short bio/long bio
    • Write your keynote description copy (long and shot)
    • Write your workshop description copy (long and short)
    • Review the 10 LESSONS homework from last week and rewrite as needed.
    • Share your journey (frustrations, fears, wins, 1 major lesson, shout outs, thank yous)


  • 4x Classes:  Develop your book and/or video series
    You will discover the secret to writing a book - a good book that sounds like you while reaching your target market. You will start writing because 2 chapters per month will be due from now until launch - 8-9 chapters.
  • Business building work due in 2 weeks:
    • Define 1/3 of the processes of your methodology
    • Complete a Craveable Content Definition worksheet for each of the 10 LESSONS
    • Fine tune the keynote description copy, workshop description copy, and bio copy (long and short)
    • Share your journey (frustrations, fears, wins, 1 major lesson, shout outs, thank yous)

FIRST HALF: Your Website

  • 8x Classes:  Your website is the cornerstone of marketing your business. If you can use word, you can definitely use WordPress. We will cover what goes on your website and what doesn't.
  • Business building work due in 2 weeks:
    • Fine tune your methodology. You will leverage this in your book.
    • Purchase your domain, your hosting, suggested theme.
    • Install WordPress and the theme you were given.
    • Set up your email for your website.
    • Select two colors for your business and stick to them.
    • Write your top 10 accomplishments and passion copy; request 3 testimonials and turn them into copy
    • Share your journey (frustrations, fears, wins, 1 major lesson, shout outs, thank yous)

SECOND HALF: WordPress Basics

  • 8x Classes:  You don't need to be a webmaster, but understanding the basics of WordPress, setting up your template, and begining the development of your website can save you thousands.
  • Optional: Skip this and buy the Done-For-You package.
  • Business building work due in 2 weeks:
    • Set up your one-page website template
    • Set up your blog

FIRST HALF: Sales for Entrepreneurs

  • 4x Classes:  We have one of the best entrepreneurial sales trainers on the planet because we want you to close deals before Feb 2019. Your job is to get leads. The first class is all about prospecting and reaching those prospects. We are also going to cover pricing because you are about to make calls and close deals.
  • Bonus Class: Writing your book
    Define your THROUGH-LINE story to connect to the 10 Cravable Content.
    Write the details for 3 of the Craveable Content Definition worksheets as 3 chapters of your book - make sure they connect with your through-line.
    Interview 1 expert for each worksheet that will support your point. Ensure that you get their PSA.
  • Business building work due in 2 weeks:
    • Get 100 leads, with names, addresses, and phone numbers with 50 that have been proven to buy from your competitors; and 50 that are new.
    • Put $100 aside from sending out post cards.
    • Get a CRM (put aside $100 for the year for a CRM)
    • Put your leads in the CRM
    • Design your postcard message copy
    • Design your one sheet.
    • Design your follow up email to getting a postcard - let them know you plan to call.
    • Share your journey (frustrations, fears, wins, 1 major lesson, shout outs, thank yous)

SECOND HALF: More Sales for Entrepreneurs

  • 4x Classes:  Opening statements. Role Plays, Negotiations, Trial Closes, Follow Up, and Deal Closings. More sales.
  • Business building work due in 2 weeks:
    • Put your postcard design in the system and send 50 of those post cards;
      Put a contact note along with a follow up date and time in your CRM
      Replenish your leads with 50 more proven and new.
      Make sure they are all in the CRM
      Put aside $50 to send out post cards.
      Write a quick sales script.
      Write a follow-up email for after you call your leads if you dont reach them. And another if you do.
      Create a thank-you for the call postcard.
      Role Play your sales.
      At the end of week 2 and before the next class - Reach out to the 50 leads (use your sales script) that you sent postcards to in the first run - first with the follow up email; then with ehe phone call. Send a thank you for the call postcard to those that you actually spoke to. Update your crm.
      Write the details for 3 of the Craveable Content Definition worksheets as 3 chapters of your book - make sure they connect with your through-line.
      Interview 1 expert for each worksheet that will support your point. Ensure that you get their PSA.
      Share your journey (frustrations, fears, wins, 1 major lesson, shout outs, thank yous)
Time off (not really)
  • Finish your homework from the last 4 months.
  • Write the details for 4 of the Craveable Content Definition worksheets as 4 chapters of your book - make sure they connect with your through-line.
  • Interview 1 expert for each worksheet that will support your point. Ensure that you get their PSA.
  • Each Cravable Content Definition and Interview is a Chapter in your book. Time to put them in your book. We have the template you need for the correct layout for a book. Sorry - it works in WORD only. If you are going to do an E-Book (on amazon) then use RTF or E-PUB for kindle. Put aside $600 for a good editor and cover designer. I have one that you can use.
  • Every week send (except holiday week) send out 50 post cards, follow up emails, make phone calls, send thank yous, update CRM. Use your sales script. Use your follow ups. &-8 touch points before you make contact. You made the investment - now make the money. We want 3 deals closed before the end of class. You got 1.5 months. It will pay off in January.
  • Share your journey (frustrations, fears, wins, 1 major lesson, shout outs, thank yous)

FIRST HALF: Contracts, Negotiations and Closing

  • 4x Classes:  We are getting down to the wire. This is January. Those postcards and calls are going to pay off this month. You will pay off this class before the class is over. But you have work to do. DO NOT DROP THE BALL at the GOAL. You are almost there.Class is about Contracts, Negotiations, and Dawnna will share her super secret contract creator to your website to make your whole proposal and contract life easy.
  • Bonus Class: Second look at website, website copy, and holiday results.
  • Business building work due in 2 weeks:
    • SALES: Do your sales work: Replenish CRM. Reach out to those who just got a Postcard. Follow up on Calls. Make Calls. Send Thank-Yous. Send Follow Up Emails. Trial Close. Send Proposals. BRING ME BACK A DAMN DEAL!
    • WEBSITE: Check your website copy. Make sure that all the links work.
    • BOOKS - Put the chapters to your book together from the 10 Craveable content sheets. Make sure you connect with the THROUGH-LINE along the way.
    • Purchase FORMIDABLE if you want Dawnna’s contract creator
    • Share your journey (frustrations, fears, wins, 1 major lesson, shout outs, thank yous)

SECOND HALF: Writing Your Keynote and Developing Your Workshop

  • 4x Classes:  How to write a keynote and develop a workshop.
You’ve already done most of the work. Note: Your Craveable Content Homework and Copy Homework must be done to attend this class.
    You need this for LAUNCH! CRITICAL
  • Business building work due in 2 weeks:
    • Share your journey (frustrations, fears, wins, 1 major lesson, shout outs, thank yous)
    • Develop your keynote and the powerpoint to go with it.
    • Develop your workshop
    • Develop any collateral to go with the workshop/keynote
    • TICKETS: Buy your plane tickets and plan your transportation to the LAUNCH

FIRST HALF: Pre-Launch

  • 4x Classes:  This is the time to check and double check everything. We are getting ready to launch in 2 weeks
  • Bonus Class: Second look at website, website copy, and holiday results.
  • Business building work due in 2 weeks:
    • SALES: Do your sales work: Replenish CRM. Reach out to those who just got a Postcard. Follow up on Calls. Make Calls. Send Thank Yous. Send Follow Up Emails. Trial Close. Send Proposals. BRING ME BACK A DAMN DEAL!
    • WEBSITE: You will finalize your website at the Launch
    • BOOK: Get your book ready for editing. Fine tune time.
    • KEYNOTE: Practice your speech - have 15 to 30 minutes nailed. Not memorized. Define your stage look! You're going to need it at the launch
    • ALL THE STUFF: Anything that is NOT done, needs to BE done in the next two weeks.
    • POWERPOINT for your KEYNOTE: KISS! and Review
    • Share your journey (frustrations, fears, wins, 1 major lesson, shout outs, thank yous)
    • TICKETS: Make sure you have your plane tickets and plan your transportation to the LAUNCH
      Review: What to Bring to the Luxury Launch Pad

Luxury Launch Pad - February 2019 - Orlando - 15 Bedroom Mansion with Pool and all the AMENITIES!

    • We will have a videographer on site to capture candid videos and still shots of you. You will also practice and get feedback on your on-stage delivery before the demo is recorded. Your still shots will be ready to add to the website in 2 days.
    • Discover a social media strategy that works for you and have a social media calendar to boot
    • Update your website with the videos that you just took 2 days ago
    • Role-Play sales; overcome challenges on hot deals.
    • Review your website and test to be ready for launch.
    • Goal Setting and Goal Getting activity calendar for the next 6 months
    • Discuss the steps to completing your book. Define your book launch date. Create book launch calendar.
    • PLAY extra hard!
    • Share your journey (frustrations, fears, wins, major lessons, shout outs, thank yous, and more)

Imagine hearing these words in Feb 2019:

In 6 months you have completed:

  • your website
  • your book (yes a book) written and ready for editing
  • your demo video
  • your speech written and ready for delivery
  • your workshop written and ready for delivery
  • your speech powerpoint
  • your bio and copy for your site written
  • you speaker book written
  • your pricing for offerings
  • your professional pictures taken
  • your sales, social media, goal setting done
  • your ready-to-go action plan for 6 months after launch done
  • your accountability group identified and ready to work together
  • your business and sales training done

CONGRATS! You have launched your business in a mansion in style!  Get used to it!

PLUS: Not To Be Missed Killer Bonuses!

You’ll Receive The 6ix Kick Ass Strategies of the Million Dollar Entrepreneur…

And I’m giving you ALL the worksheets that I’ve been using in my biz for over 20 years! Plus a list of the systems that I use to run my businesses along with discounts if you use them. As well as my Kick-Ass Copy Workshop so you can have scintillating copy that converts browsers into buyers.

Here’s what you’ll receive:

  • My Pricing Worksheet – you CANNOT price your business without this
  • Cancellation Policy Worksheet – priceless tool that can save you thousands!
  • Client Reconciliation Worksheet – a great tool that keeps you on top of your money
  • Client Systems – everything you need to know about your client in one place!
  • Payments Worksheet – make sure all the money due in has come in!
  • Client Planning and Delivery Calendar – a fabulous little tool for laying out your delivery services
  • Business Website Templates – to make it easy to create a great website and client landing page
  • Client Delivery Countdown Checklist – lays out exactly what you need to do and in what order before, during, and after you deliver your services

Dawnna, how are you going to deliver the six course modules?

Dawnna gives you an easy-to-follow roadmap to hone in on your expertise and target market; and a system for reaching and connecting with decision makers so you get the business YOU want.
Liz Wainger
Liz Wainger
CEO - Wainger Group

When you sign-up for JUMPSTART you’ll receive:

  • 6IX FULL MONTHS of Academy Based Live Instruction to help you create a turn key business
  • Our 48 calls and an assigned cohort to ensure that you are on track to launch
  • Access to all live follow up calls so even you're not available you can keep up.
  • Access to our private course Facebook group, where you can share ah-ha’s, homework, resources, ideas, and revelations — AND get answers from us.
  • Live bonus coaching calls in alternate time-zones to accommodate your schedule
  • A copy of the 6ix Kick Ass Strategies of the Million Dollar Entrepreneur
  • First access to the Goal Setter/Setter and Sales Unleashed for Entrepreneurial Pros Retreat retreats
  • And access to all our CRAZY BONUSES including:
  • Our Daily 6ix Workbook to ensure that eradicate busyness and win the day everyday.
  • Our Weekly Six Accountability and Mastermind Group so you will have a set of colleagues that help you stay on track with goals and the implementation of new ideas.
  • Our Kick-Ass Copy System - Create Copy that Compels and Converts Browsers into Buyers
  • Our “Sales and Objection” Bundle that takes you from novice to sales pro with easy-to-use tactics from a 30+ year sales pro;
  • Our Irresistible Social Media Marketing Pack that empowers you to attract customers who want to do business with you.

Let’s take a moment to review what you’re receiving in this course…

  • 5 full days and 4 nights all inclusive immersion experience to get you from plan to business launch - VALUE: $5000
  • E-Discover Class Content - VALUE: $1500
  • Over 50 Calls and Full Business Success Blueprint with Guidance for 6 months = VALUE: $12.5K
  • Copy Class with Guidance - VALUE: $2500
  • Keynote Writing Class with Guidance - VALUE: $2500
  • Keynote Delivery Class with Guidance - VALUE: $5000
  • Book Writing Class with Guidance - VALUE: $5000
  • Videos, Demos, and Headshot - VALUE: $3500
  • Social Media Class and Calendar - VALUE: $3500
  • Sales Training for Entrepreneurs and Role Plays - VALUE: $5000
  • All my business forms to streamline your business. - VALUE: $450
  • LIVE bonus up calls, access to our private course Facebook group, LIVE coaching calls in alternate time-zones to accommodate your schedule - VALUE: $2275
  • And access to all our CRAZY BONUSES from daily actions for stellar business building to irresistible Social Media Marketing - VALUE: $1250

That's a total value of $49,975!

Considering that coaching with me one-on-one to walk you through each step of building your business would be $60,000 USD for a year – the Luxury Launch Pad is giving you ALL that juicy goodness in a community format for an introductory rate of $17500 USD which is a total no-brainer!
This rate will INCREASE for the class starting in February 2019.

Jumpstart 2018 is only
$49,975 $18500 USD!


Sign up with a friend and pay only $8500 for them. Saving each of you $5000 off the single class price!

Jumpstart 2018 for 2 is only
$18,500 $13500 USD each!

Payment plans are available.

I would tell myself that the feast and famine rollercoaster was a normal right-of-passage for new entrepreneurs. 5 years later I was still trekking that same passage. Something had to change. Dawnna's didn't spin BS or false promises. She said, "You will get 10x Lifetime ROI IF you do the work. And yes there is work. But we will guide you and you will have a business that supports your lifestyle." Within 3 months my plan was formed. Within 6 months my business was up and running. Within 9 months I had earned 10x Lifetime ROI!
Janicia Stone
Janicia Stone
Owner - StoneSwag Brands


30 Day Money-Back Guarantee

Everyone here at Biz-On-Fire is 100% committed to you building a successful business. We know our program is the best on the market and it works. That’s why we give you 30 DAYS from your date of purchase to participate in the Jumpstart Program. If you do the work and don’t feel we’ve delivered on our promise, we’ll happily refund 100% of your tuition.

To be eligible for a refund, you must submit ALL your completed homework from the FIRST COURSE MODULE in the private Facebook group to show us that you did indeed take action within our program. We do this because we want committed, action-taking entrepreneurs in our course and in our community!

By following Dawnna's 6ix Strategies, I immediately saw a 40% increase in my business. The best part is she showed me how to do what I do best and make money doing that.
Kate Delaney
Kate Delaney
Radio Personality for ABC Radio

How do I know if this program is for ME?

This program IS for YOU if:

You are ready to do the work to start a lucrative speaking business. And you're ready to take action.

You want to make an investment in your future. No excuses. We are here to get you there.

This IS NOT for you if:

You can't make the investment. Check out E-Discovery. Check out E-Discovery.
You have a business that is up and running and you want to hit your goals in a massive way... then you want to join the Goal Setter and Getter Retreat.

Our Entrepreneurs have earned OVER $750 Million

...because we work with them to reach their goals from the very first idea to reaching annual growth goals. Will you be next?



Discover the real value in your expertise, who really craves it, why they want it, and how to give it to them. This is the core of all business success. Let's solidify it!



With your business foundation in place and your buyers identified, it's time to make money. Discover real life strategies to close bigger deals even if you've never sold anything.



It's easy to get lost in a to-do list and find yourself busy without getting down to business. Discover where you should be spending your time so you do more of what you do best.



Your business requires direction. That is what milestones and goals are for. You will develop SMART(er) Goals that keep your business trending towards success.



Now that you have amazingly smart(er) goals, we want to ensure that you reach them. You won't get tangled up in a never ending to-do list with you discover the Daily 6ix.



You need a team that has your back... especially as an entrepreneur. Connect with your Accountability and Mastermind Group so your strongest ideas are backed by a group of trusted colleagues.

Dawnna, I’ve got questions…

Q: Who is the program for?
This course is specifically for people who are looking to start their speaking business business. It’s perfect if you have an area of expertise and you are ready to take action action.
If you are currently running a business that is working – then the program you want to be investing in is the Goal Setter/Goal Getter retreats. This retreat helps you grow you current business and gives you the tools and guidance to do so.
Q: I don't plan on starting my business for at least 6 months. Can't I wait until then?

Absolutely NOT! To build a business properly and do all your planning I recommend giving yourself 6 months to a year out to do it right - especially if you don't have a current client list that you can leverage.

That way you can create a launch strategy that will guarantee you will make the kind of money you need to sustain your current lifestyle. In addition, you will give yourself enough time to work through the course and be able to learn and apply the concepts – plus have the time to do your research without feeling rushed.

Q: What if I miss one of the coaching class sessions or fall behind?

No problem! We know everyone has a busy schedule. Each of our coaching class sessions will be recorded and placed in our private site so you can review it at your leisure. Of course, you’ll get the most benefit from showing up live to get your questions answered, but the material will always be available for review afterward because the online modules have forever access. So once you join you can always go back into the course and watch the videos at any time.

PLUS you have our amazing Facebook course group. Keep in mind that this is not a course group for folks just to meet each other – it’s where you post your homework for us to comment on and help you with. This is one of the most powerful aspects of our course. I don’t know of any online course that offers our level of one-on-one interaction and we’re proud of that.

Q: It's just me. Can I build a business all on my own?

Yes you can, I’ve done it for years! However – once you learn the system I do recommend you eventually get help with the areas you truly do not enjoy doing or that you feel are not your genius. We do address this issue in the course.

Q: I want to know why this program is so special!

Simple. This is the most inclusive program for folks who are just starting out as an entrepreneur and who need all the critical basics for creating a business while they are still building their business.

Sure there are a couple of courses out there that teach how to make money, but nothing focusing specifically on entrepreneurship and an evergreen strategy that gives you all you need to start, run, build, and grow your business, or for that matter, all the forms & goodies you need to create your business (like your pricing worksheet, contracts, and the pile of done-for-you forms that we include).

We get you from start to launch - no one else is doing what we are.  And no one has the experience of an international speaker and business coach who is still doing it.

After the E-Discovery class, I knew my expertise, positioning statement, unique selling proposition, target market, offering, how much they would pay, where to find them, and simple ways to reach and close them. In 8 hours I had a master's class in business building. Armed with new info, I couldn't wait to sign up for the Luxury Launch Pad. I walked in with my homework done and left with my business off the ground. Dawnna delivers a roadmap from the moment you sign up and gets you headed in the right direction fast.
Ray Bastion
Ray Bastion
Investor's Wise Guy

Hi! I'm Dawnna St Louis - and I am hooked on your success.

It all started back in 1996, when my soon-to-be business partner, Jay Allen, and I had to work on his college thesis - prove that all business has the same strand of DNA. We were basically doing a genome project from businesses.

Fortunately, I loved a challenge. It took more time than we expected to map out this strand of DNA. We would test it against small businesses and it worked, but then failed against big businesses. We'd change it up and test it against big business; It worked but then failed for non-profits. This went on for over a year when we finally struck gold... a mapping that worked for every business that we put through the system. What was even better was that it was simple, repeatable, and would even show us why businesses succeeded and why they failed. We called it the Business DNA Blueprint - BDNAB (we code named it BoyBand.)

Now we had to really test it. So - we decided to start a "temporary business" using only the elements from the BoyBand. We created a methodology that mapped to each genome of BoyBand's DNA. We decided our focus would be business intelligence since we both currently worked in that field. And our expertise would be the ability to predict the future of business using this intelligence. We mapped out the other 10 elements and went to work. Within 3 months we had inked a $4M contract with a large tech company. 12 years later our "temporary business" was worth $250M and we were ready to retire. Jay Allen and I decided to go back to school and finish our degrees.

During graduation, I had to give a speech about stepping into life. I spoke about living as a homeless teenager; lessons from my grandmother that impacted my mindset; and of course the BoyBand project. It wasn't until that moment that I realized how far I had come. I also realized that while people gave me the opportunity, I had to be willing to step up and take the opportunity... no excuses. My grandmother had a 4th grade education and ran her own business. I was homeless and yet, I ran my own business. The people in that auditorium all had higher education degrees and they would soon be experts in their field - but would they have what it takes to run their own business.

It was more than the BoyBand mapping... I realized it in that moment - there is also a mindset that entrepreneurs have that many people don't. That moment on the podium literally changed my life. I wanted to work with people with the mindset of an entrepreneur and the expertise to match to build businesses that would support the life the wanted to live.

So I started Biz-On-Fire and failed. You might be wondering how could someone with the DNA to business fail at business?
Simple - while I had the steps... I didn't have the mindset. I didn't see the value in what I offered and therefore offered it for too little, gave too much away, and resented feeling like I was being taken advantage of.

At one point I thought, “Maybe this just isn’t for me? Maybe I’m not a good marketer? Maybe I don’t have enough time? Maybe I’m just not enough.”

But I was deeply passionate about people's success and never gave up and so I learned the hard way. I systematically broke down exactly what was worth investing time in and where to focus. I worked out who my perfect target market was, why they valued my expertise, what their frustrations were, and who to let in the doors and who to turn away. I also figured out how to do what I love in a way that I love to do it and in a way that my clients love to get it.

As a result, I have coached hundred of new entrepreneurs and business owners who have earned over $750M dollars. T

Now you’re here reading this as an aspiring successful business owner and you know you’re not meant to do work for someone else. You don't want to take a job, you want to create them, and do that successfully... right? And you’re probably very clear on where you are and where you want to be, but you just don’t know the best way to get there.

Well, that’s why we created Biz-On-Fire. It makes the process of building a business so much simpler and easier especially when you know the proper keys to planning, starting, building, and growing a successful business.

In our course, we’ll explain how you can avoid the most common mistakes new business owners make – and this applies to both newbie owners and highly experienced ones – and of course ALL the solutions to fixing these. I hope you join us!



A busy schedule can't stop you from pursuing your dreams. In 2 hours per week for 4 weeks, with convenient replays available, you will discover exactly what it takes to become an entrepreneur, how to get there, and why the business success blueprint works.



While some virtual workshops try to get in hundreds of attendees...we don't. Our smaller classes mean that when you have a question it gets answered. Dawnna and her team will respond either live online, in a chat, or through email. Our goal is your success.



There is nothing more frustrating than when your virtual learning environment is impacted by someone else's zombie apocalypse. That is why we create a fun learning environment free of distractions like crying dogs, snoring babies, or pesky zombies.



We know that follow-up on new concepts is critical. That's why we included several bonuses like: Bring a colleague for half price; get one free retake of the virtual academy; watch replays of that days content within 24 hours; get discounts on next level training.