FINALLY! The blueprint for creating a successful business that actually sells AND that teaches you how to avoid all the pitfalls that cause most entrepreneurs to lose money.

What is the E-Discovery Academy

and why you want to be there with me?



The E-Discovery Academy is a content-rich highly interactive LIVE INSTRUCTOR LED online course where 12 entrepreneurs will discover the business success blueprint that has turned hundreds of ideas into business success stories. You participate from the comfort of your home via video or phone using Zoom. But this isn't just show up and drink from a fire hose. You should be ready to jump in and take action



People who join the Academy are brilliant... and that is the beginning of their issue. Finding your expertise through all of the things that you know how to do well can be tough. Fortunately we have a way to for you to not only find your expertise, but discover your passion and how to leverage that towards success. In 90 minutes you will go from "I think that is what I want to do" to "YES! That is my passion! I love to do that!"



You want to do what you do best with people who value your expertise. We show you how to find those people and speak their language. Once you understand who wants what you have and how to reach them, you can turn your passion into profits.



Our experts aren't just good... they're GREAT! That is why we have one of the best sales coaches on the planet delivering the type of sales training that makes even the most novice entrepreneur feel comfortable about pricing, sales strategy, and closing deals. You discover where to find leads, how to turn them into opportunities, and how to make sure that you are making the money you deserve.



There is nothing worse that busyness. You end the day wondering what in the hell you achieved. You will discover how to WIN THE DAY everyday; how to create an organization that runs smoothly even if it is just you; and how to recruit a board of advisors that drive your business success.

Here's what you'll learn...

in the Discovery Academy's Business Success Blueprint program with me!

Module 1
Module 2
Module 3
Module 4
Module 5
Module 6

Module One – Awesome Beginnings

We’ll dive deep into:

  • How to Master a Confident Entrepreneur's Mindset
  • What Must Be in Place in Your Business BEFORE You Start Running one
  • Laying Out Your Business Building Strategy + Timeline Step-by-Step
  • The 6 Components a Successful Business
  • Designing a REAL BUSINESS  NOT a "hustle for the next gig" contracting company
  • And much more!

Module Two – Business Foundations

We’ll cover:

  • Discovering your Expertise and how to Quickly + Easily Explain What You Do
  • Knowing Your Positioning Statement
  • Brainstorming Your Unique Selling Proposition
  • Packaging Your Value in many ways so You Make Money All Year Long
  • And much more!

Module Three – Your Ideal Target Market

We’re going to explore:

  • Choosing the Right Client + Rate for Your Expertise
  • Our insider tricks for finding your client and how to reach them
  • How to Speak the language of your client so they will connect and consume quicker
  • Extra Touches that make the client relationship AWESOME!
  • And much more!

Module Four – Promotion and Marketing

Once you price your services unless you can promote and sell it – it’s dead in the water. This module will give you the tools to create a MARKETING PLAN for your business so it can MAKE MONEY. You’ll learn:

  • The Secret to Training Your Clients to Buy from You
  • How to Pick the BEST Marketing Strategies for YOU (one you’ll enjoy doing!)
  • How to Create a Promotional Calendar that You Use Consistently
  • How to creating scintillating sales copy that inspires & sells!
  • If you should you list your pricing or have an application?
  • Monetizing your expertise (to upsell  into your high-ticket programs)!

Module Five – Delivery and Sales

Pricing your offering correctly is bar none the most important and critical factor in making the kind of money you deserve from your business. You can’t afford to miss this module! My system teaches you:

  • How to Value What You Do + Get Paid What You Are Worth
  • The Formula for Calculating What to Charge for Your Expertise (so you don’t LOSE money)!
  • Creating Your Deliverables (so you can earn while you sleep)
  • How to Cash in Long After Your Initial Offering is Delivered– and Stop Struggling to Find Clients
  • And much more!

Module 6ix – The Daily 6ix

You have goals to reach and a business to grow.  Now let's figure out what you are doing everyday to reach those goals. You will discover:

  • Creating and reaching lucrative stretch goals that aren't just smart... they are smarter
  • The secret to income production in just 90 minutes per day
  • The relationship building strategy that keeps you at top of mind and your phone ringing with opportunities
  • The professional development tactic that sets your brand as the stand out for your industry
  • How to create a board of advisors to increase innovation and excel business growth

PLUS: Not To Be Missed Killer Bonuses!

You’ll Receive The 6ix Kick Ass Strategies of the Million Dollar Entrepreneur…

And all the worksheets and forms that we’ve been using our biz for over 20 years! Every form you need for your business planning is contained in this package!

Complete With 6ix Business Building Bundles to Keep You on Track for Success:


Bonus #1: Our Daily 6ix Workbook!

Starting a business is just... well... the start. Now you want to make sure that it grows strong enough to support your lifestyle. The Daily 6ix is an entrepreneur's guide to meaningful and easy business development in only 2.5 hours per day. Close more deals faster and business a business that works for you with The Daily 6ix

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Bonus #2: Our Weekly Six Accountability and Mastermind Group!

It's tough to bounce ideas off of your colleague in the next cubicle when you don't have a cubicle or a colleague. We created the best of both worlds with the Weekly 6ix Accountability and Mastermind Group. You will have a set of colleagues that care about your business and help you stay on track with goals and the implementation of new ideas.

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Bonus #3: Our Kick-Ass Copy System - Create Copy that Compels and Converts

Do you pine over every word and every paragraph that you write? Do you feel like you are too wordy or your words don't sound like you? Then the Kick-Ass Copy System will give you the skills you need to create the kind of copy that compels your readers to read more and converts browsers into buyers.


Bonus #4: Our “Sales and Objection” Bundle

An objection let's you know that your customer is interested; that they want to know a little more about your offering to ensure that its right for them. Most people head for the hills when they hear an objection rather than recognizing that this is a buying signal. Our sales and objection bundle takes you from novice to sales pro with easy-to-use tactics from a 30+ year sales pro.


Bonus #5: Our Irresistible Social Media Marketing Pack

Knowing what to post, when to post, and where to post in a social media environment can be the difference between attracting customers and sending them running. Our Social Media Planning Calendar empowers you to deliver the perfect blend of social media personal and expertise posts so that you don't sound "too salesy"; this means you attract customers who want to do business with you.


Bonus #6: Discounted Access to our Forms, Systems, and Tools that we use to Streamline Our Business

With over 20 years of experience if there is a form you need, we have it; along with step-by-step details of when and how to use it.

Dawnna, how are you going to deliver the six course modules?

Dawnna gives you an easy-to-follow roadmap to hone in on your expertise and target market; and a system for reaching and connecting with decision makers so you get the business YOU want.
Liz Wainger
Liz Wainger
CEO - Wainger Group

When you sign-up for E-Discovery you’ll receive:

  • EIGHT one-hour LIVE coaching classes.  Plus - we record all the classes, just in case you miss one (you have lifetime access to the online course modules).
  • Our LIVE coaching calls are are on Wednesday and Saturday at 11:00am Eastern time zone.
  • All our AWESOME proprietary forms & worksheets!
  • A copy of the 6ix Kick Ass Strategies of the Million Dollar Entrepreneur
  • Access to our private course Facebook group, where you can share ah-ha’s, homework, resources, ideas, and revelations — AND get answers from us.
  • Plus all the AMAZING bonuses below!

Let’s take a moment to review what you’re receiving in this course…

  • Eight hours of workshop training through the E-Discovery Entrepreneur's online program. VALUE: $1000 USD
  • Forever access to the E-Discovery Entrepreneur's online program. VALUE: $1000 USD
  • Our 6ix Kick-Ass Strategies of the Million Dollar Entrepreneur PLUS 6ix COMPLETE business bundles that will keep you on track for continued success. VALUE: $500 USD
  • Access to our private Facebook group, where we’ll be answering questions and helping you implement the teachings. VALUE: $500 USD
  • Repeat Access to our E-Discovery LIVE program for only 1/2 price. VALUE: $1000 USD
  • Money savings access to all our forms, systems and tools. VALUE: $1250 USD

That's a total value of $5250!

Considering that coaching with me one-on-one to learn our entire system would be $12,000 USD – the E-Discovery is giving you ALL that juicy goodness in a community format for only $1200 USD which is a total no-brainer!

E-Discovery is only $5250 $1425 USD!

I would tell myself that the feast and famine rollercoaster was a normal right-of-passage for new entrepreneurs. 5 years later I was still trekking that same passage. Something had to change. Dawnna's didn't spin BS or false promises. She said, "You will get 10x Lifetime ROI IF you do the work. And yes there is work. But we will guide you and you will have a business that supports your lifestyle." Within 3 months my plan was formed. Within 6 months my business was up and running. Within 9 months I had earned 10x Lifetime ROI!
Janicia Stone
Janicia Stone
Owner - StoneSwag Brands


30 Day Money-Back Guarantee

Everyone here at Biz-On-Fire is 100% committed to you building a successful business. We know our program is the best on the market and it works. That’s why we give you 30 DAYS from your date of purchase to participate in the E-Discover Program. If you do the work and don’t feel we’ve delivered on our promise, we’ll happily refund 100% of your tuition.

To be eligible for a refund, you must submit ALL your completed homework from the FIRST COURSE MODULE in the private Facebook group to show us that you did indeed take action within our program. We do this because we want committed, action-taking entrepreneurs in our course and in our community!

By following Dawnna's 6ix Strategies, I immediately saw a 40% increase in my business. The best part is she showed me how to do what I do best and make money doing that.
Kate Delaney
Kate Delaney
Radio Personality for ABC Radio

How do I know if this program is for ME?

This program IS for YOU if:

You’re planning your business…
You have a brand new business and you are in the process of building it – OR – you have but don't feel like you are getting the consistent traction you desire - OR - you have been contracting and want to switch from "hustling gigs" to a long term business.

This program IS NOT for YOU if:

You’re an experienced business owner making a solid income yearly…
(if so you need the Goal Getter/Goal Setter Business Growth Retreat)…

Our Entrepreneurs have earned OVER $750 Million

...because we work with them to reach their goals from the very first idea to reaching annual growth goals. Will you be next?



Discover the real value in your expertise, who really craves it, why they want it, and how to give it to them. This is the core of all business success. Let's solidify it!



With your business foundation in place and your buyers identified, it's time to make money. Discover real life strategies to close bigger deals even if you've never sold anything.



It's easy to get lost in a to-do list and find yourself busy without getting down to business. Discover where you should be spending your time so you do more of what you do best.



Your business requires direction. That is what milestones and goals are for. You will develop SMART(er) Goals that keep your business trending towards success.



Now that you have amazingly smart(er) goals, we want to ensure that you reach them. You won't get tangled up in a never ending to-do list with you discover the Daily 6ix.



You need a team that has your back... especially as an entrepreneur. Connect with your Accountability and Mastermind Group so your strongest ideas are backed by a group of trusted colleagues.

Dawnna, I’ve got questions…

Q: Who exactly is this course for? Newbies?

This course is specifically for people who are looking to run their VERY FIRST business using their expertise as a product. It’s perfect if you are just beginning your business. It’s also perfect if you are a contractor who no longer wants to hustle for the next gig; instead you'd like to build a business that isn't reliant purely on your sweat equity.  Finally, if  you are an entrepreneur who wants to get off of the feast and famine rollercoaster that so many entrepreneurs experience - this is perfect for you too.

If you are currently running a business that is working – then the program you want to be investing in is the Goal Setter/Goal Getter retreats. This retreat helps you grow you current business and gives you the tools and guidance to do so.

Q: I don't plan on starting my business for at least year. Can't I wait until then?

Absolutely NOT! To build a business properly and do all your planning I recommend giving yourself year out to plan do it right - especially if you don't have a current client list that you can leverage.

That way you can create a launch strategy that will guarantee you will make the kind of money you need to sustain your current lifestyle. In addition, you will give yourself enough time to work through the course and be able to learn and apply the concepts – plus have the time to do your research without feeling rushed.

Q: What if I miss one of the coaching class sessions or fall behind?

No problem! We know everyone has a busy schedule. Each of our coaching class sessions will be recorded and placed in our private site so you can review it at your leisure. Of course, you’ll get the most benefit from showing up live to get your questions answered, but the material will always be available for review afterward because the online modules have forever access. So once you join you can always go back into the course and watch the videos at any time.

PLUS you have our amazing Facebook course group. Keep in mind that this is not a course group for folks just to meet each other – it’s where you post your homework for us to comment on and help you with. This is one of the most powerful aspects of our course. I don’t know of any online course that offers our level of one-on-one interaction and we’re proud of that.

Q: It's just me. Can I build a business all on my own?

Yes you can, I’ve done it for years! However – once you learn the system I do recommend you eventually get help with the areas you truly do not enjoy doing or that you feel are not your genius. We do address this issue in the course.

Q: I want to know why this program is so special!

Simple. This is the most inclusive program for folks who are just starting out as an entrepreneur and who need all the critical basics for creating a business while they are still building their business.

Sure there are a couple of courses out there that teach how to make money, but nothing focusing specifically on entrepreneurship and an evergreen strategy that gives you all you need to start, run, build, and grow your business, or for that matter, all the forms & goodies you need to create your business (like your pricing worksheet, contracts, and the pile of done-for-you forms that we include).

After the E-Discovery class, I knew my expertise, positioning statement, unique selling proposition, target market, offering, how much they would pay, where to find them, and simple ways to reach and close them. In 8 hours I had a master's class in business building. Armed with new info, I couldn't wait to sign up for the Luxury Launch Pad. I walked in with my homework done and left with my business off the ground. Dawnna delivers a roadmap from the moment you sign up and gets you headed in the right direction fast.
Ray Bastion
Ray Bastion
Investor's Wise Guy

Hi! I'm Dawnna St Louis - and I am hooked on your success.

It all started back in 1996, when my soon-to-be business partner, Jay Allen, and I had to work on his college thesis - prove that all business has the same strand of DNA. We were basically doing a genome project from businesses.

Fortunately, I loved a challenge. It took more time than we expected to map out this strand of DNA. We would test it against small businesses and it worked, but then failed against big businesses. We'd change it up and test it against big business; It worked but then failed for non-profits. This went on for over a year when we finally struck gold... a mapping that worked for every business that we put through the system. What was even better was that it was simple, repeatable, and would even show us why businesses succeeded and why they failed. We called it the Business DNA Blueprint - BDNAB (we code named it BoyBand.)

Now we had to really test it. So - we decided to start a "temporary business" using only the elements from the BoyBand. We created a methodology that mapped to each genome of BoyBand's DNA. We decided our focus would be business intelligence since we both currently worked in that field. And our expertise would be the ability to predict the future of business using this intelligence. We mapped out the other 10 elements and went to work. Within 3 months we had inked a $4M contract with a large tech company. 12 years later our "temporary business" was worth $250M and we were ready to retire. Jay Allen and I decided to go back to school and finish our degrees.

During graduation, I had to give a speech about stepping into life. I spoke about living as a homeless teenager; lessons from my grandmother that impacted my mindset; and of course the BoyBand project. It wasn't until that moment that I realized how far I had come. I also realized that while people gave me the opportunity, I had to be willing to step up and take the opportunity... no excuses. My grandmother had a 4th grade education and ran her own business. I was homeless and yet, I ran my own business. The people in that auditorium all had higher education degrees and they would soon be experts in their field - but would they have what it takes to run their own business.

It was more than the BoyBand mapping... I realized it in that moment - there is also a mindset that entrepreneurs have that many people don't. That moment on the podium literally changed my life. I wanted to work with people with the mindset of an entrepreneur and the expertise to match to build businesses that would support the life the wanted to live.

So I started Biz-On-Fire and failed. You might be wondering how could someone with the DNA to business fail at business?
Simple - while I had the steps... I didn't have the mindset. I didn't see the value in what I offered and therefore offered it for too little, gave too much away, and resented feeling like I was being taken advantage of.

At one point I thought, “Maybe this just isn’t for me? Maybe I’m not a good marketer? Maybe I don’t have enough time? Maybe I’m just not enough.”

But I was deeply passionate about people's success and never gave up and so I learned the hard way. I systematically broke down exactly what was worth investing time in and where to focus. I worked out who my perfect target market was, why they valued my expertise, what their frustrations were, and who to let in the doors and who to turn away. I also figured out how to do what I love in a way that I love to do it and in a way that my clients love to get it.

As a result, I have coached hundred of new entrepreneurs and business owners who have earned over $750M dollars. T

Now you’re here reading this as an aspiring successful business owner and you know you’re not meant to do work for someone else. You don't want to take a job, you want to create them, and do that successfully... right? And you’re probably very clear on where you are and where you want to be, but you just don’t know the best way to get there.

Well, that’s why we created Biz-On-Fire. It makes the process of building a business so much simpler and easier especially when you know the proper keys to planning, starting, building, and growing a successful business.

In our course, we’ll explain how you can avoid the most common mistakes new business owners make – and this applies to both newbie owners and highly experienced ones – and of course ALL the solutions to fixing these. I hope you join us!



A busy schedule can't stop you from pursuing your dreams. In 2 hours per week for 4 weeks, with convenient replays available, you will discover exactly what it takes to become an entrepreneur, how to get there, and why the business success blueprint works.



While some virtual workshops try to get in hundreds of attendees...we don't. Our smaller classes mean that when you have a question it gets answered. Dawnna and her team will respond either live online, in a chat, or through email. Our goal is your success.



There is nothing more frustrating than when your virtual learning environment is impacted by someone else's zombie apocalypse. That is why we create a fun learning environment free of distractions like crying dogs, snoring babies, or pesky zombies.



We know that follow-up on new concepts is critical. That's why we included several bonuses like: Bring a colleague for half price; get one free retake of the virtual academy; watch replays of that days content within 24 hours; get discounts on next level training.